Experience & identity designer
Designing digital experiences, identities and user flows grounded in mātauranga (insight) and wairua (spirit)
Kia Ora. Ko Noah toku ingoa. I bring human-centered thinking to digital spaces in this fast-evolving world, crafting interfaces and visuals that feel intuitive and elevate brand quality, depth and accessibility.
Websites • UI/UX • Brand Systems • Interactive Media • Future-facing Design
ātea = space
The realm of potential
Ātea is the space that came into being when Ranginui and Papatūānuku were separated — a sacred opening, filled with light and potential. It is the moment where creation began — where life could take its first breath (hau), and individuality emerged.
My approach to design is grounded in the understanding that meaningful interaction, the essence or ihi, is not just surface-level — they live beneath what we see. Design, to me, is a way of making the unseen felt. It’s about creating work that honours its impact, holds meaningful space for people, and maintains purpose.
Designing for tomorrow
Technology is moving fast — but people still matter most.
As a user-centered designer, I focus on preserving human emotion, behavior, and empathy in every experience I craft. I’m passionate about shaping futures where digital systems serve people — not the other way around.
"As AI reshapes how things are made, I focus on why they matter. Good design doesn’t just respond to input — it holds space for meaning, trust, and choice."
Services
User Experience
Designing visual and functional outcomes based on real-time user insight and behaviour
- Empathy maps
- User research
- Journey mapping
- Accessibility
- Usability
- User testing
User Interface
Designing interfaces that prioritise functionality, clarity and accessibility while reinforcing brand identity and cohesion.
- Web design
- Responsive web
- Layout systems
- Component design
- HTML, CSS, Javascript
Brand Systems
Designing brand identities grounded in purpose and meaning.
- Visual identity
- Brand Assets
- Motion Assets
- Typography
- Colour systems
- Cohesion and Consistency
- Copy writing
Sound Design
Enhancing visual experience with thoughtful sound design and audio implimentation
- Soundscapes
- Sound effects
- Voiceovers
- Ableton Live
- Logic Pro X
UX Design
Digital experiences grounded in user behaviour, empathy and insight.
I use user research to detect strengths and weaknesses to optimise design and perfomance across digital interfaces and interactions.
UI Design
Designing interfaces clarity,
purpose and intent.
I tailor every design to the needs of its users — ensuring each interaction feels intuitive and aligned with its intended purpose.
Visual Systems
Designing brand identities and visual systems that are present
I design brand systems that are both distinctive and deeply intentional — combining visual design, colour strategy, typography, values and copywriting into identities that are clear, cohesive, and designed with time in mind.
Audio/Experience
Sound design and 3d modelling to create dynamic experiences
I use my attention to detail and world building to create soundscapes to reinforce my designed experiences.
Practices
Process
- User research
- Wireframing & prototyping
- Testing & iteration
- Design sprints or Agile
- collaboration
Kaupapa
- Systems Thinking & UX Strategy
- Interactive & Emerging Tech Skills
- Strong Visual & UI Design Foundation
- Cultural & Human-Centered Insight
- Continuous Learning
Design Tools
- Figma
- Illustrator
- After Effects
- Blender
- Unity
Languages
- HTML
- CSS
- JavaScript